EXACTLY HOW DO YOU LOSE MONEY TO CREDIT CARD FRAUD

You have (or I hope you have) read the last article on preventing check fraud. It’s a great way to protect your business from a different avenue of fraud. Another, much more popular and prevalent scheme is credit card fraud. The United States lags far behind the other major countries in the fight against credit card fraud. We’ve only just begun adopting chip and pin technology and it will be several more years before we see magnetic strips become a relic of the past. So exactly how can you identify and prevent a fraudulent change from happening in your store and how exactly do you lose money on these transactions?

Credit card fraud is the one of the biggest, single fraud scheme affect my stores. While the criminals evolve their tactics quite often, there are some general rules you can follow to identify possible fraudulent transactions.

1. Large Dollar Gift Card Purchases| Normally, a legitimate customer will not purchase 3 $500 in back-to-back transactions with 8 different credit cards. This is a red flag and should involve management immediately.
2. Multiple Transactions with Multiple Credit Cards| This is another red flag that could help you identify criminal activity. The average American owns about 3 credit cards. If you have an individual using 5-8 credit cards to make several big ticket purchases, then you’re probably dealing with some fraud.
3. The Credit Card Lacks the Eagle Hologram|Holograms are hard to fake (although I’ve seen some really good ones). Often, the counterfeiters will skip over this step, so I always look for the eagle.
4. Typos| Since a lot of counterfeit cards come from manufacturers overseas, every now and then, you can spot a typo on the bank’s name, or even the credit card company (I’ve personally seen “MasterCard” about a dozen times.)
5. Verify ID on all purchases over $X. Now this one is tricky. About 3 years ago, this was an easy, sure fire way to spot a fraudster, as the ID and the card name would not match. Over the past 18 months, we have seen these groups become highly sophisticated in this area. They will now very often, imprint the actual name of the criminal on the card. They also imprint the card with an account number that is not the account number that is embedded in the magnetic strip, which makes identifying the card as fake at the point of sale almost impossible. 

So now you have a few best practices to use in your fight against credit card theft, but you may still be asking yourself, “Why should I care? Then bank covers the loss to the customer anyway.” While that statement is absolutely true, the banks will then issue a “charge-back” to the retailer that accepted the fraudulent purchase. This means you can be out thousands upon thousands of dollars if you’re not proactive in your approach to identify and prevent fraudulent credit card purchases in your store.

Essentially, what that means is the criminal impacts two people; the customer that is a victim of identity theft and the retailer that must then cover the cost of the transaction. For a large corporation, it may not be a big deal to dole out tens of thousands of dollars per month in chargebacks, but to a small business owner, even a few hundred could make the difference between being in the red, or black.

My best advice to you is that you follow the guidelines above and update your POS systems to accept the new chip and pin technology. Hopefully, in the coming years as the old tech is phased out and the more secure chip technology takes over, brick and mortar credit card fraud will be a distant memory. (Online fraud, however will take center stage… but I’ll save that for next time.)