Don’t Get Wrapped Up In Trying To Tie Everything Down; Allow Alpha Spider Wrap To Work For You And Your Customers Too

I was strolling through a store today doing some shopping with my wife. We went through clothing, electronics and the food departments. We continued in the main aisle of this store walking past the household appliances and an endcap with two popular, single cup coffee maker boxes on it. No, it wasn’t the coffee makers that caught my eye; rather it was the retail anti-theft devices being used to prevent shoplifting. Each of the boxes was protected with an Alpha Spider Wrap securely tightened around the merchandise ensuring a would-be thief would be hard pressed to steal the items. Then something else about the display caught my attention, a cable locking the spider wraps together and the other end attached to the base deck of the endcap. I stopped my wife and asked her what was wrong with the display. After an audible sigh (she doesn’t always share my enthusiasm about security) she looked at the endcap and confessed she didn’t know. I explained to her the silliness of what had been done with the devices and how they were defeating the purpose of Alpha Spider Wrap.

Alpha Spider Wrap is an anti-theft device designed of aircraft grade steel cable in a sturdy housing unit. The housing unit contains the cable and loosens and tightens the cable so it can be cinched tightly around merchandise and loosened and removed at the point of sale. The housing also holds an electronic article surveillance (EAS) coil. For stores that have EAS antennas located at doors and entryways, the wraps will activate antenna alarms when carried with the detection range of the antennas. The audible and visual alerts of the antennas can prevent shoplifting by warning employees that a theft attempt may be taking place. Wraps also have tamper alarms that sound when a thief attempts to cut a length of the cable in order to remove it from merchandise. The use of these retail anti-theft devices acts as both a visual deterrent and a physical deterrent to theft through alarm activations. 

Alpha Security retail anti-theft devices are created with the purpose of securing merchandise to prevent shoplifting while at the same time keeping goods accessible to customers. Tools such as the Alpha Spider Wrap have given retailers the ability to take products from behind locking display cases or minimizing the amount of merchandise on shelves. Customers can pick up merchandise, view it, read label information, carry product around the store as they continue to shop and check out at their leisure. Some stores keep only one item on a shelf to prevent theft. When the one item sells, shoppers have to wait for an employee to “check the back” for more product. Using Spider Wrap means more units can be maintained on a shelf for more customers.  Alpha Security products drive up sales because customers were leaving stores rather than wait for service. They also improve a store’s productivity because an employee is not tied to an area waiting to open a showcase for a customer to simply browse merchandise.

This brings me back to my endcap escapade. The idea of securing the Spider Wrapped merchandise to the endcap was absurd. I am sure someone was well intentioned however they missed the point of using the wrap in the first place. IF I had wanted the coffee maker someone would have had to come by with a portable detachment tool (there was no call button), unlocked the unit and carried it to the checkout lane for me. Worse, in this situation I would have had to look for an employee since no one was in the area. That is a recipe for a disgruntled customer and can have a negative effect on future sales, even the potential loss of a patron. 

Use Alpha Security products as they were designed and let them work in your favor. You will improve your staffing model, payroll and drive sales all at the same time. You will also prevent shoplifting and improve stock shortage, adding profit to your bottom line, and who doesn’t want to run a profitable business?

Get more information on Alpha Spider Wrap, contact us or call 1.770.426.0547 today.