Don’t Brag About It- Retail Theft Prevention

Customers want to have an innate sense of safety as they walk through your store. They should not be worried that their purse will be stolen if they walk away from a shopping cart for a minute, or that they might be assaulted in a parking lot after dark. To feel that safety, customers expect a certain level of retail theft prevention and security measures to be in place.

What a customer does not want to see is the glaringly obvious reality of your security features. If you have signs, and alarms and bars and gates and locked boxes everywhere, it could actually have the exact opposite effect. Your store can feel like it so locked down, that customers worry about what kind of problems, and criminals, are you trying to prevent? If you have that much security, do you have a frequent criminal problem going on in your store?

Retail theft prevention is a visual deterrent, but it should not overstep the boundaries of customer perception. Using EAS towers and tags to stop shoplifting is a common and expected retail tactic. Showing off your security to the point where it seems like you are bragging about it will do more than dissuade shoplifters to come into your store- it will also dissuade your paying customers.

Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.

For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547