When shoplifters steal items from a store, it is not only a loss of the capital used to buy the item but the potential earnings from the sale of said item are lost as well. In addition to the hassle caused, the lost income can force business owners to increase prices all around if the problem becomes rampant; the money needs to be made up somewhere and usually it is passed on to the customers in the end. Luckily, there are easy ways to prevent shoplifting when everyone who works at the store is on the same page.
A shoplifter’s worst nightmare is being recognizable. That is why they usually try to stay under the radar and remain out of the way of store clerks and salespeople. Therefore, one of the best ways to deter potential shoplifters is through stellar customer service; by being visible to all customers, you will give the impression that you know what is going on in your surroundings. By promptly greeting each and every customer that enters your store, you will make it known that you are aware of their presence.
However, it is important not to hover over customers as to make them feel like you are overly suspicious; innocent customers will be annoyed whilst seasoned shoplifters may be provoked to find a way to steal just in spite of you. The best way to go about this is to just be friendly and offer your assistance to everyone; let the customers know you are available and ready to help as soon as you are needed. An added benefit to this method is that real customers will feel even more welcomed in your store and thus are more likely to make a purchase.
Every clerk in the store should prescribe to using great customer service in order for this method to be effective. Seasoned shoplifters often stake out their targets before making a move and so they will wait for a “weak link” among the staff to be working; if everyone delivers the same great service, there will be no weak spot for them to take advantage of.
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