Scarcity is created when demand for a product exceeds the natural ability to create that item. When an item is scarce, it drives the price of that item up. It is the driving principal of supply and demand. In the case of wines and hard liquor, many of these items are scarce by definition as they may take several years, or decades, to create.
The more scarce or valuable these items are, the more desirable they become. Pure want is a harsh feeling to overcome. Often shoplifters or employees steal because of that pure want of something they deem valuable, or scarce.
Bottle security can play a dual role in this. Bottle locks, as a prominent form of liquor bottle security, show a would be thief that you are protecting your valuables from theft.
Having any sort of liquor bottle security will also reiterate that the items guarded are desirable and or valuable. Bottle security can create that intense want. What draws your eye in a store, some trinket thrown about on a display shelf, or the one that is closely guarded with obvious security measures surrounding it?
Of course you look at the items under lock and key. They now have a heightened perceived value compared to bottles that are not locked. You can reduce your shrink and drive your sales with bottle locks. By understanding the outlying principals, you can make scarcity work for you.
Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.
For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547
