Dash Through The Snow But Not After Shoplifters

“Dashing through the snow in a one-horse open sleigh…” OH BOY, this is one of my favorite times of the year! Christmas time and the other holidays just make it special for me. The television specials, the music, the foods and treats and the decorations all combine to just give a warm feeling. I even feel like people tend to be friendlier and more helpful to each other. Then there is the shopping to do, going out to window shop or find that perfect gift for someone(s) special in our lives. Living in the South we don’t often get to dash through the snow but when you live up in the northern states you can add the winter frolicking to your holidays. Even if we haven’t experienced it almost all of us have seen pictures or movies with reindeer dashing through the snow pulling Santa’s sleigh. There’s something about it that evokes a bit of childhood magic.

While dashing may be magical and exciting when it comes to playing in a winter wonderland it isn’t good when the dashing involves the pursuit of shoplifters. The holidays may bring out the best in most of us but somehow it brings out other things too, like thieves and criminals. The holidays are a notorious time of the year for the increases in shoplifting. Professional shoplifters often use the crowds in stores to hide their activity. Casual shoplifters or spontaneous shoplifters come in and steal to get a thrill or because they want to impress their friends. It may be greed that drives these people because they want something they can’t afford. Whatever the reasons shoplifters make up for their crime the fact is they are still stealing and it makes no difference if they are professionals or amateurs. It is important for store managers and employees to try to deter the theft before it takes place. The use of retail anti-theft devices like a Checkpoint Security System and promoting excellent customer service are two ways to accomplish this.

When that deterrence fails however the objective becomes one of trying to get a shoplifter to dump the merchandise before they get to an exit door. Loss Prevention professionals have some tricks they may try to employ, pulling out radios, talking about the merchandise that is concealed, making it apparent they are following the person towards the door. The one thing they can’t (or shouldn’t) do is make an accusation they cannot support. It also may depend on the laws of a state about whether concealment alone and walking past cash registers is enough to constitute shoplifting. In any situation, care has to be taken on how much store personnel does to try to get a shoplifter to dump merchandise.

     When all of these steps fail and a shoplifter refuses to drop merchandise they have concealed there is a good chance they will dash out the door and run to get away. It is a natural reflex for the store employee to have the urge to chase after the criminal. Having been in this situation more times than I can count as a Loss Prevention Associate and Manager, I know the feeling. It takes restraint and self-control not to follow the perpetrator when they run. Associates must understand that chasing can lead to someone being injured and that can turn into a lawsuit. A dash to catch a shoplifter can take an employee into a dangerous situation where they may end up facing a weapon. A shoplifter who runs has little or no regard for others and may trample someone, push them down or worse, get to their car and run into someone. Some people have gone so far to try to grab a shoplifter from their car and have wound up getting dragged by the vehicle. Believe me when I tell you there is nothing your store sells that is worth anyone getting hurt over.

     Be smart and safe this holiday season. Use retail anti-theft devices on the merchandise you sell. Make customer service training a priority as you are training seasonal and even older staff members. Let them know how their service makes a positive impact on sales and prevents theft. Finally, make a point of emphasizing the dangers involved in dashing after a criminal. The only running to be done by employees is the running of cash registers as your cashiers are ringing up holiday sales.