Checkpoint Systems: A Sales Best Friend!!

Having product out live is a risky gamble to increase sales. If product is not placed live on the sales floor and is merely represented by a piece of paper or an empty box as a means of retail theft prevention then sales could be lost. If product is not represented on the sales floor then how can it sell? The short answer is that is can not and will not sell. Many retailers use this anti shoplifting method to protect their inventory. By doing so you place a huge reliance on the store staff to ensure all product in the stockroom is represented by an empty box or piece of paper and obviously mistakes happen.

In working as a multi unit lp manager of a small box retailer I encountered this type of anti shoplifting movement. The entire process of gutting product then devising a filing system and then dealing with customers who question how you can sell opened product as new will cause one huge headache. At the end of the year ultimately many locations end up with lower than expected sales due to the fact their inventory was not represented correctly on the sales floor thus never giving customers the chance to purchase the product. All of which would have been avoided if they would have purchased some checkpoint systems.

I have found that one of the best retail theft prevention methods is the checkpoint security system. Instead of gutting product, you attach checkpoint security tags and place the product right on the sales floor, thus ending any concern as to whether your entire product line is represented. The Checkpoint Security system is an all inclusive product that requires quite a bit of interaction from the store staff which goes deeper than merely placing Checkpoint Security tags on product. The staff must ensure the tags are placed correctly and consistently as well as audit the tagging procedures. The Checkpoint systems are only as good as the staff supporting them. If employees do not place the checkpoint security tags correctly or react to the checkpoint security system alarm then the system offers no anti shoplifting benefits.

Retail theft prevention is a tough game to play with many pitfalls for the unwary or uninformed. Starting with research on checkpoint systems is a great first step to put together a successful anti shoplifting strategy. Implementing the system correctly will work out much better than trying to gut all of your product and then hope and pray that your product is successfully represented through out the year as well as hope and pray that your customers like that form of marketing and waiting for the product to be retrieved from the stockroom.

Visit the Loss Prevention Store to purchase retail anti theft devices from Checkpoint Systems.

 For more information on Anti Shoplifting , Checkpoint Security System or Checkpoint Security Tags contact us at Retail theft prevention or call 1.770.426.0547