Checkpoint Labels , Alpha, Lame Excuses & the Global Retail Theft Barometer

The Global Retail Theft Barometer (GRTB) has uncovered that 20 percent of the 50 most-stolen product lines in North American retail stores remain unprotected! When I think about that I have to wonder what logic a retailer is using to not protect the most stolen items in their inventory? It is not that complicated to stop shoplifting .

Postage stamp size checkpoint labels placed on a piece of that merchandise will virtually shut of the theft of those items. If the theft threat level is even higher an Alpha spider wrap, or 3-alarm tag will handle it.

So why would a retailer not do this and put more money on their bottom line? Many of them do not think they have a problem. We see retailers every day that do not even take an annual inventory let alone do cycle counts on hot items. They think that if they have some money at the end of the day that they are making it. What a shame that they just walk away from better profit margins. They simply surrender and tell the shoplifter that they can have what they want.

I have also seen retailers with the lame notion that checkpoint systems are too expensive. But they have no problem letting a lot more money walk out the door? What sense is that?

Checkpoint labels automatically tell a shoplifter “go somewhere else” (your competitor who is not protected). Alpha raises the bar even higher. The shoplifter is not going to risk trying to get out with Alpha because the built in siren will be going off. Even if they are running down the street the siren will be blasting away.

If you are a retailer you must stop shoplifting or you will not be a retailer for long.  Checkpoint systems will make that happen. Shoplifters are sent a strong message and know that their actions will attract attention.

Don’t be a statistic on the GRTB!

For more information about checkpoint systems , checkpoint labels or retail theft prevention contact us at checkpoint labels or call 1.770.426.0547