Have you ever found yourself in a situation where you have to make a decision on a purchase and you have to determine what is going to be best for your situation? I know that car shopping is one of those purchases where I have to take multiple factors into consideration and it isn’t always just about cost. I have to be able to accommodate at least 5 adults and perhaps even 6 if my mother-in-law is included in a ride. I need to get decent gas mileage because I never know who may have to use it and all of our work so I don’t want to fill it every day. I need dependability, I’ve had too many vehicle break-downs and I don’t want a breakdown on my wife if I can help it. Before I make a purchase I search customer reviews of vehicles and automotive expert ratings on websites such as Edmunds or Kelly Blue Book. The vehicle has to meet my requirements or I have to pass on it regardless of how good the deal may appear to be. The same thing can be true for a retailer when determining the best Electronic Article Surveillance (EAS) System and tags to use to combat theft related shortage.
There are two choices that a store owner will have when deciding on an EAS system, a radio frequency (rf) system or an acousto-magnetic (am) system. But how do you choose? What are the advantages of one over the other?
RF Tags:
- RF tags (labels) are easier to deactivate at the point of sale. These tags can be passed over a deactivation pad and the tags will not cause an alarm when the merchandise is carried out the doors.
- RF label deactivation pads are less expensive to operate since the pad only “activates” when a label passes over it. The AM deactivation pad continually runs and uses more power (Wikipedia)
- RF labels tend to be a bit less expensive to purchase than AM tags.
- RF labels have made improvements over the years. Small, clear labels have been developed that can be placed on smaller packages without concealing as much important information. Wikipedia does state that small RF tags do cause problems with consistency in deactivation. This can be a cause for false alarms that can hinder the effectiveness of EAS systems.
AM Tags:
- The highest detection rate in the industry.
- The standard AM label has a smaller footprint than the standard RF label.
- Based on their design AM tags have less interference from outside the detection band frequency they operate on.
- These tags and labels have a greater detection range than RF labels.
- Where RF labels may be affected by foils, metals, and liquids, AM labels are less susceptible to making them more effective against booster devices. (“Genuine Sensormatic Labels”, Tyco White Paper)
- Where a metal shopping cart may interfere with the detection performance of an RF label the same shopping carts have no effect on AM tags and labels.
As you can see for yourself there are advantages to both types of systems and tags. The question is going to be which is the best fit for you? We have worked with both systems and are a nationwide sensormatic dealer and we have worked with both types of technology extensively.
From a Loss Prevention perspective, the biggest concerns involve professional shoplifters who use devices to try to circumvent a store EAS system and false alarms. Knowing that foiled lined bags and clothing can disrupt RF systems and having apprehended shoplifters using these devices I would tend to favor the AM tags. False alarms can be annoying to customers and have a negative impact on shopper attitudes and RF systems do tend to have a higher rate of false alarm problems. Whether a store manager chooses the RF system or the AM system the most important part is to make sure a system is purchased. It is a proven method of theft deterrence and shortage reduction.
I was once asked why I kept toys on my desk in my Loss Prevention office. I had two reasons, the first was they were collectible superhero figurines (The Tick to be precise) and the other was to keep children entertained. It is a sad fact in Retail Loss Prevention but there are children who shoplift, there are parents who shoplift and there are parents who use their children to help shoplift. As a Loss Prevention professional, it is not hard to handle an adult who steals. There may be anger, tears, and pleading but these are adults and they made a choice to steal so there should be consequences. What is not so easy to cope with is the child who has to sit in the office while the parent is being processed and does not understand what is taking place. There were many instances when I had to try to keep these young ones entertained as mom or dad were answering questions about the crime, providing personal information or trying to contact a family member or friend who would be willing to pick up the child. Add to the mix a parent who is throwing a conniption fit or making the scenario worse by bawling and wailing in front of the child begging you to let them go “Just this one time and it won’t ever happen again, I promise.” It becomes quite annoying. It also upsets the child who becomes a prop for the parent. The toys were my prop to entertain the children in a pinch.
Now that fall is upon us it is getting darker earlier. These hours of darkness can bring unique challenges for retail owners. Have you ever considered that it is your responsibility to help keep customers and employees remain safe while they are on your property? It may make sense that you are responsible for employee safety but you are also obliged to help keep customers safe as well. This includes your parking lot and the exterior areas around the building. How do you do this? What do you have to protect against? Good questions and hopefully we can provide you with answers to those questions and suggestions to make your business safer.
We are excited to announce our partnership with Johnson Controls/Sensormatic. Sensormatic is one of the oldest and largest Electronic Article Surveillance (EAS) manufactures in the world. Loss Prevention Systems has deep loss prevention and EAS experience.
Pricing is also a factor. Sensormatic line of systems will fit a wide range of budgets depending on the features you select. We also have people counting, and data reporting. This gives the Retailer important intelligence on customer traffic and flow. We have seen many of our customer’s significantly reduce expenses in both payroll and operating costs by having this data. Store hours can be adjusted and you can adjust staffing to fit the real world. 
National retail chain stores often rely on a management team to handle all of the daily operations of a business. These positions vary from company to company but depending on the size and sales volume of that retailer there are different managers to oversee diverse functions. There may be soft lines and hardlines department managers, a freight manager, Human Resource Manager and a store manager. Some stores might only have a sales floor manager, freight manager, and a store manager who also functions as the human resources manager. For an independent business owner, these sub-managers might be a luxury that is not affordable to them. That means it is up to the store manager to oversee all store functions and if an employee calls out that may be one more job the manager fills for a day. This takes me back to an old saying I have heard, “Work smarter, not harder”. It is not possible for a store owner or a single manager to effectively perform all of the tasks associated with running a store every single day. Finding ways to lighten the load and improve efficiency can make life much better for a retail owner.
Maybe you have seen it before and never gave it much thought, you walked by a cash register and saw a gift card lying next to it. A customer probably just changed their mind, right? Perhaps you saw your salesfloor person wearing a heavy jacket while working but you just attributed it to them being cold all the time. You may notice cash shortages periodically but they are under $10 and some people get busy and make little mistakes, it happens. Then there is the cashier that seems to be really interested in the store and always reports suspicious people he sees. He even asks managers if there might be security camera footage that could be reviewed to see the “suspect” in case they return. There is the saleswoman who finds a lot of empty packages on the floor and reports them to the manager and where she found them so managers would know about theft taking place in the store. These each seem like harmless issues on the surface but could there be something more nefarious going on under your nose? Is something starting to seem a bit curious after all? If you are suspecting something dishonest may be going on in your store what is your next step?
You think that you may be scoring a great deal on cheap, knock-off Electronic Article Surveillance (EAS) hard tags and labels, however, over time you find that you are missing shoplifters due to poor pick rates or hard tags that are easy to defeat. Why? To make real, quality EAS hard tags and labels it takes more effort and time. The materials and sophistication of the circuit is not something that can be easily done by a slave laborer in some dark factory in a third world nation. The labels we sell are all high-quality EAS labels and tags that are both Sensormatic and Checkpoint Systems compatible.
In every career, there are people, places, and things that help to shape who you become in that career. A Retail Loss Prevention career is no different. My career in Loss Prevention goes back nearly 27 years. A long time ago in a department store not far away I was hired as a Loss Prevention Associate with only my military experience and a college degree in hand. I had absolutely no Loss Prevention background. There have been lessons learned along the way that shaped the way I approached Loss Prevention and the way I developed my style of working with people and managing others.
How many times have you caught yourself in a conversation with another manager or a supervisor discussing a seasonal merchandise question or an inventory preparation question and found yourself saying, “I think we did it this way” or “ It seems to me customers were buying such and such last year”? It can be frustrating, especially when the discussion may influence whether an item should be carried or if it was carried the prior year was it a flop? The same thing happens with inventory. Did we start prepping 5 days out? No? Maybe it was 3 days out. Having checklists can make these conversations fewer in number and improve productivity as well as sales performance.