Everyone in the retail industry has a brand. It is how you and your stores look, think, act and convey you to the consumer. Billions of dollars are spent on company branding every year. These brands transcend beyond the company logo, right down to the very detail of displays of clothes and other accessories.
Clothing security should be just as much of an integral part of your company’s brand strategy. Your brand should show how to use anti-theft devices and where they will be put on the products.
Your brand should also place emphasis on the fact that you do use anti-theft devices to reduce your shrink. You can easily put up a sign on the doors or near fitting rooms that you electronically monitor your merchandise.
The placement of your devices can also play a role in letting your customers know that you are reducing your shrink risk through EAS. You can place these tags as prominently as you like or as discreetly as you want based on your marketing and brand strategy. Regardless of where you put them, cheap labels and cheap tags should be used on every piece every time in the same way. Branding is all about uniformity, your stores look like each other, you may have the same displays up, the same shopping bags, and the same receipt lay out so why wouldn’t you treat clothing security the same way.
Add clothing security to your branding and merchandising strategy today and prevent retail theft in your store every day.
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For more information on how you can use Clothing Security Anti- theft Devices in conjunction with your Electronic Article Surveillance or EAS system to protect your Clothes and help you prevent retail theft in your business with products like Cheap Tags and Cheap Labels contact us.
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