Many years ago I worked in a local ABC shop owned by a good friend and entrepreneur. The business did great at first but we quickly realized that some of our best customers were our worst customers because bottle security wasn’t something we had considered.
Every morning I would arrive early and stock the shelves with merchandise. We wanted to make sure the shelves were completely stocked at opening because we always had a surge of regular customers before lunch.
Having only one employee working at a time made simultaneously running a cash register and assisting customers on the sales floor a real challenge. Within a month we lost more than $500 USD in product. That means we lost more than $1,000 USD in potential sales and $500 USD in profit.
Bottle security needed to be a priority!
We contacted a local loss prevention consultant and they recommended a number of bottle security choices. The plan was to start small and work our way into a more sophisticated loss prevention liquor bottle lock system. We eventually settled on EASy bottle liquor bottle locks by Alpha Security and rolled them out within a week of placing our first order.
The following Monday when we revealed our new liquor bottle locks from Alpha Security, the suspected shoplifters were shocked! Liquor bottle Security was clearly not something the shoplifters had considered. The simple fact that we made an investment in liquor bottle security sent a clear message to our customers.
Each bottle lock required a nominal investment and we immediately got a return on our investment. Bottle Locks are easy to use and they don’t inhibit our merchandising opportunities. These days everyone knows what anti-shoplifting devices look like and why retailers use them. Our legitimate customers could care less if we use EASy bottle liquor bottle locks.
It is only the shoplifters and thieves that are turned away by a bottle security.
Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security.
For more information on Alpha Security, Bottle Locks, Bottle lock, liquor Bottle Security, bottle security or EASy Bottle contact us or call 1.770.426.0547
