Anti-Shoplifting Strategy: Come On Horse Drink!!

You can lead a horse to water, you can coax it all you want, heck, you can even push it in the lake but you can NOT force it to drink. This is something I learned as a loss prevention professional over the years. When it came to spending money to save money via retail theft prevention devices there was a constant battle amongst the powers that be. As I gradually moved up the chain I was privy to more and more of the details of the ongoing argument regarding anti shoplifting strategies. What I came to realize was in order for any company executive to spend one penny of the budget they had to prove how an item would preferably generate sales or at the very least reduce shrink. There in lies the problem, one side of the argument felt that if the company solely focused on raising sales the company could ignore shrink, the other side focused its attention solely on retail theft prevention.

One of the best and most controversial anti shoplifting tools is the checkpoint security system. The checkpoint systems employ entrance/exit protection of product with RF pedestals that sound alarms whenever checkpoint security tags which are affixed to product are removed from the store. The Checkpoint security system was quite impressive, utilizing checkpoint security tags that are labels and hard tags. The third party arbitrator for peace was the checkpoint systems vendor. He was able to address both the sales and loss prevention concerns regarding sales and retail theft prevention. It was quite interesting to hear him talk about the fact that the checkpoint systems could actually increase sales by ensuring the product is protected and available on the sales floor for purchase. Many times high dollar items were placed one at a time on the sales floor and if stolen and not reported that product could go days or weeks without being represented on the floor thus reducing sales potential.

Utilizing the checkpoint security tags on all items allowed the sales team to place more items on the sales floor thus ensuring all products were represented at all times. The Checkpoint security tags also served its purpose as an anti shoplifting tool. Once in place the checkpoint system was an incredible asset to the company serving the duel purpose of increasing sales and deterring theft. The system demands interaction via consistent tagging, tag audits, proper deactivation/detachment at register and proper reaction to alarms. Our executives were able to come to a smart conclusion that allowed both departments to work together for proper system installation and implementation. We have never looked back and always look for ways to make the system even more beneficial.

Visit the Loss Prevention Store to purchase retail anti theft devices from Checkpoint Systems.

For more information on Anti Shoplifting , Checkpoint Security System or Checkpoint Security Tags contact us at Retail theft prevention or call 1.770.426.0547